On March 20, the 110th National Sugar and Wine Commodity Fair and the opening ceremony of the Spring Sugar Festival were held at the Chengdu Hall of the Tianfu International Conference Center.In the next three days, more than 6,600 exhibitors from 45 countries and regions around the world will bring more than 300,000 exhibits to appear at the Western International Expo City and Century City New International Convention and Exhibition Center.At the same time, the first Spring Sugar Festival related activities will continue until the 24th, creating multiple offline experience scenes for merchants and citizens to go to Rongrong merchants and citizens, and create more consumer interactive scenarios and brand promotion opportunities for the participating enterprises of the Sugar and Wine Club.
Lu Jun, Secretary of the Party Group and Chairman of COFCO Group, Wang Fengchao, deputy secretary of the Chengdu Municipal Party Committee and Mayor, Xu Yixin, director of the Sichuan Provincial Department of Commerce, An Baojun, deputy director of the market operation and consumption promotion department of the Ministry of Commerce, An Baojun, deputy director of the Department of Consumption PromotionCao Derong, President of the China Convention and Exhibition Economy Research Association Qu Weixi, Chairman of Wuliangye Group Zeng Congqin, Deputy General Manager of Moutai Group, and Chief Accountant Liu Gang attended the opening ceremony of the exhibition.
Focus on the role of industrial platforms, climb a new peak for the development of the food and alcohol industry
Xu Guanghong, a member of the party group and deputy general manager of the COFCO Group, expressed warm welcoming from all walks of life from the National Sugar and Wine Club. He pointed out that the 110th National Sugar and Wine Association as an important industry event after the “two sessions” in 2024 is resoluteImplement the decision -making and deployment of the Party Central Committee and the State Council, in response to the call of the Ministry of Commerce’s “Consumption Promotion Year”, optimize important measures to optimize consumption supply, innovate consumption scenarios, and fully meet the diverse consumer needs of the people.It is hoped that the industry colleagues will make full use of the national sugar and wine party “transaction platform, industry vane, city club living room, fan carnival, brand catalyst, business catalyst” platform role, guide the industry to move forward, promote regional development, promote economic and trade cooperation, promote consumption consumptionUpgrade, climb a new peak for the development of the food and wine industry.
Wang Fengchao, deputy secretary and mayor of the Chengdu Municipal Party Committee, said in his speech that in recent years, Chengdu’s economic volume has continued to jump, becoming the second provincial capital city with a total consumption of exceeding trillion, creating a broad market for the development of business and trade; 68 international passenger and freight freight;The route is global, creating convenient conditions for trade exchanges.Various activities represented by “New December City” showed Chengdu’s cultural genes compatible with and accumulated.Multiple favorable conditions come together, so that the city background of Chengdu’s “do not want to leave” is more prominent, and it has shaped the “Chengdu -style happiness” together.The National Sugar and Wine Association, the largest comprehensive exhibition in the food and wine industry, has been held 34 times in Chengdu.I sincerely hope that the majority of exhibitors can accurately dock and negotiate in this exhibition, conduct investment in Chengdu, and share opportunities with cities, seek development, and win a win -win future.
Insight the industry direction, lead the high -quality development of the food and drink industry
In order to give play to the “vane” of the Chinese wine industry in the country and the “barometer” of the Chinese wine industry and the “barometer” of the food industry, the National Sugar and Wine Club has conducted a full range of innovation and upgrading, and met with merchants and audiences with the new appearance of the “Spring Sugar Festival”.The total area of the National Sugar and Wine Club exhibitions is 325,000 square meters. It is expected that more than 400,000 professional audiences will watch the exhibition. The scale of exhibitions and exhibitors will be the highest.During the session, dozens of key activities and professional forum activities will be held one after another to create rich ideological communication, information communication and product experience scenarios for the industry.
The guests are like a spring breeze, and they are prosperous as soon as they arrive.Accelerating the integrated development of domestic and foreign trade is the inherent requirements for building a new development pattern and promoting high -quality development.The 110th National Sugar and Wine Club invited companies in 24 countries and regions including Spain, Italy, and Japan to participate in the exhibition in the form of official groups, and aggregated overseas buyers such as Malaysia, France, Thailand and other overseas purchases to meet.Core trading functions provide high -quality supply and docking opportunities to achieve high -quality “introduction” and high -level “going global”.
It is worth mentioning that some exhibits from Europe and Southeast Asia take the “110th National Sugar and Wine Club” from the original place of origin.The products such as red wine and concubine that come to the column will meet with the majority of merchants at the Qingbaijiang National Pavilion exhibition area at the scene.
Breaking the limitations of time and space, “Spring Sugar Festival” shaped the global benchmark consumption festival
The National Sugar and Wine Club is a positive exploration that promotes regional consumption, innovate consumption scenarios, and meets the spiritual needs of the people in the context of new consumption.To this end, the 110th National Sugar and Wine Association breakthroughs time and space limitations. It is not limited to exhibitions and trading activities of merchants and audiences in the exhibition hall.Every citizen to Chengdu further stimulates the vitality of the city and helps Chengdu’s economic development.
In terms of time, it has been extended from the 3 -day meeting to 17 days; in terms of space, from the traditional conference venue to the characteristic theme blocks, A -level tourist attractions, wine production areas, and railway ports covering the whole Chengdu;Art market, non -heritage experience, music and audio -visual, build special scenes of exhibition consumption, attract more consumers to participate in interaction, and cultivate diversified consumption formats.It is particularly worth mentioning that from March 23-24, the “Rock Candy Spring Sugar Music Festival” will also be held in Qingyang District Non-heritage Expo Park, which will be perfect for the entire “Spring Sugar Festival”.
The Spring Sugar Festival will create festivals, festive drainage, promote consumption with flow, develop with consumption, and add characteristics to develop, form a good positive circulation, further activate consumer vitality from the source, inject more into Chengdu and surrounding areas.More “fireworks”, leverage the city’s tens of billions of consumption to shape a global benchmarking consumer festival.
